Tide has felt your pain and is responding with ...Here’s yet another sign that consumer behavior is undergoing a major reset. The Wall Street Journal reported today that the world’s greatest builder of brands, Procter & Gamble, is testing a cheaper version of its biggest selling product, Tide. Known as Tide Basic, the laundry detergent, which will sell for 20% less than the regular version, will be tested in about 100 Wal-Mart and Kroger stores in southern states. Rather than its iconic orange box, the packaging will be yellow, and the powder will be missing features such as “fragrance-heightening technology.”
I'm not sure I can live without fragrance-heightening technology and speaking of basic, maybe I should grab a washboard while I can! Life sucks...
http://www.businessweek.com/managing/management_innovation/blog/archives/2009/07/resetting_the_l.html
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